There are vast amounts of things we consume on a daily basis. Your emails, your texts, your phone calls, TV time, the blogs you follow, the news you watch, every post on every RSS feed you’ve subscribed to, all of the friend requests, or the connection requests, or the posts on your wall, or the photos that get shared to you, or any of the many other things that vie for your attention.

It’s a ridiculously overwhelming amount of content. The advent of the internet, the explosion of blogs, and the numerous technology devices present all of this content in a rich and engaging way, even when we’re mobile.

The problem is that it’s preventing production. We’re so busy consuming, trying to “keep up” (forget staying ahead) that there’s simply little to no time to actually create.

Creation is suffering extinction as consumption siphons every last discretionary minute.

One of my favorite business and marketing bloggers, Seth Godin (who actually blogs quite a lot about productivity and life in general), posted today a similar topic – that every 18 months or so, for the last decade, the data that gets pushed to you is roughly doubled.

His question? Where does that leave you?

There comes a time when you just have to turn off the spigot. Stop consuming, and start creating. What you’ll find, when that happens, is an increase in how engaged you are with life. You’ll find more lasting fulfillment, greater happiness, more purpose, greater clarity, and what’s more, you’ll be leaving a legacy.

In the end, nobody will care what, or how much you consumed. What will matter, what will be remembered, is what, and how much you created.

So turn off the spigot and go create something.

Rusty

Image courtesy rockrunride

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